Past Academic Projects
KEY SPARKLING WATER
Met with brand founders in a team to redesign Key Sparkling Water’s brand strategy and uniquely position the brand in the sparkling beverage industry. Utilized industry analysis and current positioning strategies to create two different brand positioning strategies, each with its own key message, tagline, and creatives.
THE WILD CENTER
Tasked with repositioning The Wild Center’s Youth Climate Summit to better align with its brand promise while attracting teenagers to learn more about the climate. Researched the environmental education industry and created a unique brand positioning strategy that included a key message, tagline, and creatives to communicate their mission.
INVESTMENT PORTFOLIO
Tasked with managing an investment portfolio of $1 million in a group of three, over the course of three months. Utilized a variety of investments including stocks, bonds, options, mutual funds, and cryptocurrencies to spot trends and effectively time the market to achieve profitability. Achieved a total return of 8%, with the best performing asset achieving a 70% return.
artificial intelligence industry analysis
In a group, tasked with creating a pitch deck to answer the question: who will win the artificial intelligence wars? Conducted extensive industry research on the components of artificial intelligence and the key competitors in the industry to decide on Microsoft as the frontrunner. Provided extensive rationale and strategy recommendations for Microsoft.
Speciacaffè
Tasked with creating a unique brand strategy for a coffee company in the Italian market. Curated SpeciaCaffè’s brand elements, utilized branding and marketing frameworks as a rationale, and analyzed the Italian capsule market as a whole to provide recommendations for market entry.